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Keywords: Craft brewery operators
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 265–282.
Published: 10 April 2017
... to gather data from mainly micro and small craft brewery operators. Of the 110 craft breweries identified across Australia, 57 (51.8 per cent) participated. The predominantly qualitative data were analysed using content analysis and word association. Findings The importance of knowledge acquisition...
