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Keywords: Credible environmental claims
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 70–79.
Published: 09 January 2017
... 22 05 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer engagement Intent Corporate environmental practices Credible environmental claims Green advertisements Advertisements with the intent of engaging consumers refer...
