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Keywords: Credit card use
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Journal Articles
Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buying
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1239–1258.
Published: 01 November 2018
... to this lack of unanimity, further study on the relationship between CC use and CB is warranted. Thus, the following hypothesis is advanced: India Mediation Materialism Compulsive buying Credit card use Impulsive buying H2. CC use increases IB. Studies on materialism...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 235–256.
Published: 08 January 2018
...Umair Akram; Peng Hui; Muhammad Kaleem Khan; Yasir Tanveer; Khalid Mehmood; Wasim Ahmad Purpose The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and credit card use...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (2): 236–256.
Published: 30 March 2012
... (convenience, use patterns, and status) on credit card use. Design/methodology/approach Data were collected through mall intercept technique in six metropolitan cities of India. A self‐administered questionnaire was distributed to customers visiting the malls. Findings Use and convenience emerged...
