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1-2 of 2
Keywords: Critical success factors
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (3): 686–699.
Published: 12 June 2017
... are noticeably lacking, whereas music artists still rely heavily on recording studio providers to record their music and distribute it to the market. Hence, finding out the critical success factors (CSF) can help recording studio to craft strategic marketing plan within effective and efficient budget. The paper...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (2): 174–189.
Published: 28 March 2008
...Colin Chi‐Jyun Cheng; Eric C. Shiu Purpose The purpose of this paper is to explore critical success factors of new product development in Taiwan's electronics industry which uses the approach of re‐innovation. Design/methodology/approach Focus group research was conducted. In total 71...
