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Keywords: Cross-cultural advertising
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Journal Articles
Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
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Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 8–33.
Published: 07 January 2013
... intent. Indonesia Consumer behaviour Advertising Marketing strategy Ethics Cross-cultural advertising Ethical advertising Conservative/permissive cultures Annually advertisers spend significant amounts of money developing advertising campaigns that they hope will be favorably perceived...
