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Keywords: Cross-cultural analysis
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Journal Articles
Do you judge a book by its cover? Online book purchases between Japan and France
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2345–2360.
Published: 27 February 2023
... 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Cross-cultural analysis Online book purchase Book cover Emotion Perceived value Stimulus–organism–response theory The development and application of digital technology...
