... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Negative word-of-mouth Social networking site Hunt–Vitell theory Cross-cultural study The rapid growth of social media platforms has enabled dissatisfied customers to communicate with vast audiences globally...

... countries. Web site design Cross-cultural study Small- and medium-sized enterprises e-Commerce As the importance of organizational web sites for businesses increases, the evaluation of web site design has been conducted by many researchers in recent years. Liu et al. (2000) used...