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Keywords: Cross-experience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3492–3513.
Published: 16 July 2024
..., skepticism, often associated with the adoption of new retail technologies or methods, may also impact consumer engagement in omnichannel retailing. Skepticism can hinder the full utilization of omnichannel benefits (Jahanmir and Lages, 2015) and thereby affect the WOM. In this study, cross-experience...
