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Keywords: Cross-sensory compensation
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Journal Articles
Impact of virtual reality immersion on customer experience: moderating effect of cross-sensory compensation and social interaction
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 26–47.
Published: 03 July 2023
... (Chung et al., 2015 ; Wen et al., 2018) and that the correlations between the factors may be slightly weak. By focusing on theories of satisfaction and cross-sensory compensation, this study aims to fill this gap in the literature and explore whether VR immersion can significantly...
Includes: Supplementary data
