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Keywords: Cryptocurrency
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1374–1392.
Published: 21 December 2023
... consumer behaviors have yet to be well-known and relevant academic research results are very scarce. This study aims to explain how NFT fits with blockchain and cryptocurrency and how consumers accept it. This paper also develops a structured causal model with multiple paths to explain the antecedents...
