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Keywords: Cue consistency theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 28 October 2025
... Limited Licensed re-use rights only Virtual influencers endorsement Cue consistency theory Source credibility theory Avatar-product fit National Science and Technology Council of the Republic of China, Taiwan NSTC 113-2410-H-992 -033 -MY2 Funding: This work was funded...
