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Keywords: Cue utilization
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2145–2163.
Published: 02 January 2023
..., 2018 ; Chandrasekaran et al., 2019 ; Renshaw and Wiggins, 2020). However, studies on the photographic multiple cues in online booking are little known. To fill this gap, this study focuses on the influence of multiple photographic cues on online booking. Cue utilization theory indicates...
