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Keywords: Cue utilization
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Journal Articles
The power of photographs: the impact of marketer- and user-generated photographs on consumers' online hotel booking
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2145–2163.
Published: 02 January 2023
...? To answer these questions, this study follows S-O-R model used in many literature. Different from previous literature, this study introduces cue utilization theory to better explain multiple cues in S-O-R model. Cue utilization theory holds that consumer's judge the quality of the product based on a series...
