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Keywords: Cultural appropriation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2286–2307.
Published: 31 December 2024
...Puneett Bhatnagr Purpose This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content on Douyin. Design/methodology/approach Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments...
