Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Cultural authenticity
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Strategic resource allocation for marketing night tourism in ancient towns: an economic perspective
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 09 September 2025
...Jie Yin; Yensen Ni Purpose This study investigates the influence of the soundscape atmosphere on tourists' pleasure in nighttime tourism, focusing on how this effect is mediated by cultural authenticity and moderated by destination differences. It discloses the critical role of lighting atmosphere...
Journal Articles
The impact of cultural authenticity on brand uniqueness and willingness to try: The case of Chinese brands and US consumers
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2016) 28 (4): 724–742.
Published: 12 September 2016
...Sarah Song Southworth; Jung Ha-Brookshire Purpose In response to today’s marketplace in which many Asian brands are trying to expand their businesses into Western nations, this study investigated the strategic use of cultural authenticity that Asian brands may employ for their success. Although...
