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Keywords: Cultural contact
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 2129–2144.
Published: 12 September 2025
..., particularly about the development of destination brand love from a consumer perspective. Design/methodology/approach This research introduces a conceptual model integrating four gratifications (informativeness, entertainment, interpersonal utility and incentives), attitude towards NFTs, cultural contact...
Includes: Supplementary data
