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Keywords: Cultural diversity
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Journal Articles
Inner‐age satisfaction in Africa and Asia: a cross‐cultural exploration
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2003) 15 (1-2): 3–26.
Published: 01 April 2003
...Benny Barak; Anil Mathur; Yong Zhang; Keun Lee; Emmanuel Erondu Field survey studies undertaken in Nigeria, Korea, China and India explored the way inner‐age satisfaction is experienced in those culturally diverse societies. Chronologically 20 to 59 year old respondents’ inner‐age satisfaction...
