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Keywords: Cultural heritage sites
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Journal Articles
How can short travel videos facilitate tourists’ decision-making about traveling to cultural heritage destinations? Evidence from the Wudang Mountain Complex
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1990–2006.
Published: 07 January 2025
... tourists’ destination decisions. Design/methodology/approach In this study, the Wudang Mountain Complex, a world cultural heritage site, was used as a case study, and stimulus-organism-response theory was applied to forecast the behavioral motives of prospective tourists. About 401 responses from those...
