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Keywords: Cultural value
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2521–2538.
Published: 02 April 2024
... enterprises (SMEs) in Japan. To test the hypotheses, a regression analysis was conducted using the ordinary least squares technique. Findings Empirical evidence shows that the cultural values of collectivism and uncertainty avoidance influence territorial exclusivity; collectivist exporters are likely...
