Keywords: Cumulative prospect theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 4002–4029.
Published: 23 May 2025
... is proposed to address the subjective issue of traditional TODIM during the weighting stage. It utilizes the intuitionistic fuzzy entropy weight method based on cumulative prospect theory for weight calculation. Subsequently, this method is applied to a practical case study involving classification of parts...

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