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Keywords: Curvilinear effects
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Journal Articles
Curvilinear effects of corporate philanthropy on stakeholders and financial performance
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1108–1130.
Published: 22 November 2023
... satisfaction Financial performance Curvilinear effects Corporate philanthropy refers to “a type of organizational social engagement that involves the allocation of time, money, or goods aimed at addressing a social need” (Muller et al., 2014 , p. 1). While existing literature posits...
