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Keywords: Customer behaviour
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Journal Articles
Ganjar Alfian, Muhammad Fazal Ijaz, Muhammad Syafrudin, M. Alex Syaekhoni, Norma Latif Fitriyani, Jongtae Rhee
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 265–290.
Published: 06 February 2019
...Ganjar Alfian; Muhammad Fazal Ijaz; Muhammad Syafrudin; M. Alex Syaekhoni; Norma Latif Fitriyani; Jongtae Rhee Purpose The purpose of this paper is to propose customer behavior analysis based on real-time data processing and association rule for digital signage-based online store (DSOS). The real...
