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Keywords: Customer classification
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1004–1022.
Published: 31 July 2019
... in CRM. It specifically focuses on a new method with interpretability by combining multiple decision trees based on genetic algorithms for customer classification. Zhe Zhang is the corresponding author and can be contacted at: zhezhang@fudan.edu.cn 02 03 2019 06 05 2019 03 06 2019...
