Keywords: Customer classification
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1004–1022.
Published: 31 July 2019
... in CRM. It specifically focuses on a new method with interpretability by combining multiple decision trees based on genetic algorithms for customer classification. The Bayesian method considers the classification errors of each classifier in the system and uses the Bayesian formula to integrate...

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