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Keywords: Customer experience strategy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 327–343.
Published: 20 February 2019
... 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Customer experience strategy Thailand Customer experience innovation Modern marketers are facing increased challenges in how they strategise and work today. This is because...
