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Keywords: Customer information quality
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Journal Articles
Investigating the impact of ECRM success factors on business performance: Jordanian commercial banks
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 105–127.
Published: 07 January 2019
...Hani H. Al-Dmour; Raed Salah Algharabat; Rawan Khawaja; Rand H. Al-Dmour Purpose The purpose of this paper is to develop an integrated framework to explore the influences of electronic customer relationship management (ECRM) success factors (process fit, customer information quality and system...
