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Keywords: Customer innovativeness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1407–1429.
Published: 24 January 2020
... loyalty (behavioral and attitudinal loyalties) in the context of Sabah full-service restaurant. The mediating effect of customer satisfaction and moderating effect of customer innovativeness were also tested. Design/methodology/approach A total of 225 valid questionnaires was collected via purposive...
