Keywords: Customer innovativeness
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1407–1429.
Published: 24 January 2020
... loyalty (behavioral and attitudinal loyalties) in the context of Sabah full-service restaurant. The mediating effect of customer satisfaction and moderating effect of customer innovativeness were also tested. Design/methodology/approach A total of 225 valid questionnaires was collected via purposive...

or Create an Account

Close Modal
Close Modal