Keywords: Customer involvement
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 452–471.
Published: 17 June 2013
...Johra Kayeser Fatima; Mohammed Abdur Razzaque Purpose – The study investigates different roles (antecedent, mediator and moderator roles) of customer involvement in rapport and satisfaction. It is also designed to reveal the comparative impact of three types of relational benefits (confidential...

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