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1-4 of 4
Keywords: Customer involvement
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2109–2129.
Published: 30 November 2021
...' economic satisfaction and social satisfaction, except that the path of system quality and social satisfaction is not significant. Economic satisfaction and social satisfaction also have a significant positive effect on repurchase intentions. Besides, the interactive effect of customer involvement...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 1014–1032.
Published: 28 August 2020
...Millissa Fung Yi Cheung; Wai Ming To Purpose This study aims to use the framework of customer dominant logic to explore the mediating role of service co-creation on the relationships between customer involvement and perceived service performance and between customer involvement and word-of-mouth...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 473–494.
Published: 02 October 2019
... service delivery quality (MSDQ), customer experiences, continued engagement intentions and customer involvement. Design/methodology/approach A research model with five hypotheses was proposed. Data were collected from 911 Taiwanese consumers who had a minimum of two years of multichannel shopping...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 452–471.
Published: 17 June 2013
...Johra Kayeser Fatima; Mohammed Abdur Razzaque Purpose – The study investigates different roles (antecedent, mediator and moderator roles) of customer involvement in rapport and satisfaction. It is also designed to reveal the comparative impact of three types of relational benefits (confidential...
