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Keywords: Customer preference
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3499–3516.
Published: 24 April 2025
...Verayanti Corellina Simanullang; Hasrini Sari Purpose This study aims to develop a referral reward configuration based on customer preferences in the context of logistics company delivery services. The study was conducted in two stages. The first stage involved ascertaining the configuration...

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