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Keywords: Customer trust
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 1–22.
Published: 31 May 2019
... effects of brand image and customer trust on the relationship between CSR and customer behavioural loyalty are also considered. Design/methodology/approach In total, 298 valid responses to questionnaire surveys were collected from a convenience sample in China in 2017. A structural equation model...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (1): 102–124.
Published: 06 January 2012
... interpersonal business constellation in India. Findings The paper identifies the determinants of customer dependence as customer perceived market uncertainty, product importance and product familiarity. The paper also explains the positive effects of customer dependence on customer trust. Originality...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2011) 23 (3): 346–366.
Published: 14 June 2011
...Mohammad Ahmad Al‐Hawari Purpose The main purpose of this paper is to highlight the significance of automated service factors, customer trust, and delight in customer commitment within the United Arab Emirates (UAE) banking context. Design/methodology/approach The relative importance...
