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Keywords: Customer-directed OCB
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2785–2807.
Published: 23 May 2023
... polychronicity Service recovery performance Customer-directed OCB Manager trust in salesperson B2B selling Although some similarities exist between business-to-business (B2B) and business-to-consumer (B2C) markets in terms of resource allocation and planning, they differ greatly in terms of customer...
