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Keywords: Customer-to-customer interaction quality
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Journal Articles
The impact of perceived sociability on heterogeneous customer-to-customer interactions and customer citizenship behaviors in collectively interactive service settings
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 03 December 2025
... 11 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sociability Customer-to-customer interaction quality Customer citizenship behavior Helping Word-of-mouth Hallym University HRF-202506-001 http://dx.doi.org/10.13039...
Journal Articles
Online customer-to-customer interactions, customer–firm affection, firm-loyalty and participation intention
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1717–1735.
Published: 04 May 2020
...Beomjoon Choi; Hyun Sik Kim Purpose This study aims to investigate the impact of three types of online customer-to-customer interaction qualities on customers' participation intention through customer–firm affection in online mass service contexts to address the influence of several types...
