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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 826–838.
Published: 09 November 2015
...Siobhan Hatton-Jones; Min Teah Purpose – The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks. Design/methodology/approach...
