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Keywords: Data mining
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Journal Articles
To create the value of indigenous tourism in multicultural market based on tourists' cultural experience
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1905–1921.
Published: 15 November 2021
... concerned with indigenous tourism. This research introduces the value of cultural experience into indigenous tourism experiences and establishes a link between the attributes of tourists' preferences and tourism. The data mining methods are used to analyze relevant indigenous tribal data on the cultural...
