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Keywords: Deal proneness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 1017–1035.
Published: 13 November 2017
...’ intention to purchase grocery products under VDs. Deal proneness negatively moderated the relationship between perceived quality, innovation, and consumers’ intention to purchase under VDs. Practical implications The findings of the study will help retailers to understand the effects of consumers...
