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Keywords: Decentralized service chains
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (8): 1634–1658.
Published: 28 October 2021
...Tian Wang; Yunan Duan; Yangyang Liang Purpose The authors address a two-dimensional (both customer acquisition and retention) incentive in a decentralized service chain consisting of a risk-neutral brand and agent (or averse). Design/methodology/approach The authors focus on the relationship...
