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Keywords: Decision
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Journal Articles
How can short travel videos facilitate tourists’ decision-making about traveling to cultural heritage destinations? Evidence from the Wudang Mountain Complex
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1990–2006.
Published: 07 January 2025
...Shan Wu; Xin Peng Purpose Tourist attractions promote their marketing campaigns by releasing short tourism promotional videos for their potential to promote tourists’ decision-making. However, few scholars have studied the impact of short videos of cultural heritage tourism sites on potential...
