... developing in terms of offering practical insight in conjunction with a decision model that may help to determine optimal strategies for efficient service design in the sharing economy from a service triad perspective. Exploring this gap in the literature, this paper aims to develop and apply a decision...

... process (AHP) (Saaty, 1980) is a widely used approach for handling such MCDM problems. In addition, it combines both qualitative and quantitative criteria, making it an appropriate approach for brand name selection. Decision making Modelling Brand names Delphi method Decision model Analytic...