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Keywords: Decision-making confidence
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3401–3417.
Published: 01 April 2025
... economic mobility impacts consumer choice deferral. Findings The results indicate that perceived economic mobility enhances consumers’ decision-making confidence, thus reducing the likelihood of choice deferral. However, when the choice outcome is reversible (e.g. through return policies), the effect...
