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Keywords: Decision-making stages
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 162–177.
Published: 07 January 2013
... living in China. Design/methodology/approach – The data were collected from 200 respondents. In total, 100 families have been chosen from each of these countries. The data were collected by the snowball sampling method across 11 different products and four decision-making stages. Findings...
