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Keywords: Decking
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 826–838.
Published: 09 November 2015
... – Using a case study approach, evaluations and critical analysis of the DIY industry was being formulated by drawing on real life brands and examples. An analysis of various DIY retail strategies and DIY decking companies was synthesised to provide insights into the DIY industry. Findings...
