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Keywords: Demand
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Journal Articles
Allocation of budget on marketing efforts: an econometric approach in India
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2011) 23 (4): 501–512.
Published: 30 August 2011
... Advertising Prices Demand Elasticity Budget Allocation Expenditures on marketing efforts have been increased significantly from only 20 percent of total corporation costs 50 years ago to 50 percent today (Sheth and Sisodia, 2002). It is the marketing manager who deals with this huge amount...
