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Keywords: Demand chain management
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 198–234.
Published: 08 January 2018
...Ying Ye; Kwok Hung Lau Purpose The purpose of this paper is to put forward a demand chain management (DCM) framework underpinned by the alignment theory and applies it to investigate the fashion apparel (FA) industry in China under the impacts of the latest economic transition. Design...
