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Keywords: Demand chain management (DCM)
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Journal Articles
An examination of product development approaches within demand driven chains
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1183–1199.
Published: 08 November 2018
... recently, there has been huge growth towards the concept of demand chain management (DCM) in line with SCM that focuses on various key activities of business, including product design, development, marketing and wider aspects of strategic development of their products and services (Jüttner et al...
