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Keywords: Demand for uniqueness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1432–1448.
Published: 12 August 2025
.... Study 2 examined whether consumers’ demand for uniqueness moderates the effect observed in Study 1. Findings Results show that the use of symbolic culture works is more effective for consumers with distant focus, while the use of symbolic culture material culture is more effective for those...
