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Keywords: Desire for status
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1222–1244.
Published: 22 September 2021
... for status or through value consciousness and desire for status. Originality/value The study contributes to academic research − one of the first empirical studies to examine consumers' desires and motivations for buying counterfeit luxury goods in Sub-Saharan Africa, providing insights that benefit...
