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Keywords: Destination brand loyalty
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Journal Articles
Vien Ky Nguyen, Nga Quynh Thi Vo, Quan Minh Lam, Nhat Thong Thi Nguyen, Vinh Trung Tran, Phuong Kim Thi Tran
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 13 July 2026
...Vien Ky Nguyen; Nga Quynh Thi Vo; Quan Minh Lam; Nhat Thong Thi Nguyen; Vinh Trung Tran; Phuong Kim Thi Tran Purpose This study conceptualizes the film brand as a holistic brand entity and examines how attachment to film brands is associated with destination brand loyalty. Drawing on attachment...
