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Keywords: Destination difference
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Journal Articles
Strategic resource allocation for marketing night tourism in ancient towns: an economic perspective
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 09 September 2025
...Jie Yin; Yensen Ni Purpose This study investigates the influence of the soundscape atmosphere on tourists' pleasure in nighttime tourism, focusing on how this effect is mediated by cultural authenticity and moderated by destination differences. It discloses the critical role of lighting atmosphere...
