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Keywords: Difference-in-differences (DID)
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 15 September 2026
... countries, we employ a difference-in-differences (DID) approach to compare online spending and purchase frequency before and after the introduction of pop-up stores. Findings Results show that the establishment of pop-up stores significantly reduced online purchases by customers in host cities...
