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Keywords: Digit ratio
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Journal Articles
What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 90–107.
Published: 18 January 2022
... by a male CEO in China, the impact of entrepreneur's digital ratio on e-commerce adoption is empirically analyzed through a multivariate logistic model. Findings The results show that the second-to-fourth digit ratio (2D:4D), a reverse measurement of prenatal testosterone exposure, is negatively...
