...Hai-Nhu Cao Nguyen; Hoang-Anh Tran; Hoanh-Su Le; Van-Ho Nguyen Purpose This study aims to address the lack of transparency in AI-powered digital marketing tools by integrating Explainable AI (XAI) and Causal AI. It explores how these technologies can enhance understanding of customer conversion...

...Kung-Jeng Wang; Jeh-An Wang Purpose The digital marketing landscape is rapidly evolving, but the integration of visual content still heavily depends on human expertise. Driven by the quest for innovative marketing strategies that resonate with family-oriented consumers, this study seeks to bridge...