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Keywords: Digital product
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–26.
Published: 13 February 2026
...Zhitang Li; Lili Wu; Henry Xu Purpose This study deeply analyzes the user experience service investment strategy of digital products operation in the social e-commerce environment, focusing on the influence of opinion leaders on product developers' experience service investment and platform user...
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–26.
Published: 09 December 2025
...Zhi Yang; Jiaxin Bao; Shengmei Wu; Min Huang Purpose Digital products often rely on continuous version updates as generational product innovation (GPI) to build and sustain consumer engagement. Unlike traditional settings that emphasize discrete, content-focused launches, digital contexts elevate...
